Why is B2B social media marketing important? B2B is still about building relationships, people to people. The buyer still wants to buy from a trusted friend or colleague, not a logo or a company. Making your business more human, putting a name, face and relationship on the relationship goes a long way. For example, ABC Commercial Cleaning isn’t a company. It’s Scott, the marketing director. You can trust him, not some random cleaning company. That brings B2B social networking down to a level where everyone can relate.
“Why should I be active, and invest my time on any social networking site?” If the following are important to your company, then social media will open more doors for you in 2012:
- Being found by others who are in need of your services
- Establishing and sharing your expertise
- Expanding your contact base beyond that of your traditional circles
- Gaining more business and referrals from existing customers
- Building stronger client relationships
- Tracking key contact movements
- Identifying decision makers and “influencers”
- “Humanizing” your identity
- Uncovering new markets and opportunities
- Increasing your revenues
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